Celesca
UI / UX
Website Development
Brand Strategy
Brand Identity
Celesca is a marketing agency focused on accelerating the growth of Shopify brands. They required a complete brand identity and a lead-generation website designed and built from scratch within an exceptionally tight one-week deadline.
Standing out in the Shopify agency landscape.
Celesca needed to launch with a distinct and professional brand identity and an effective online presence to stand out in the competitive Shopify marketing agency landscape. Their primary goal for the website was to capture leads generated through social media efforts. The core challenge was delivering both the branding and the fully functional website within a strict one-week timeframe.
Concepts
Celestial-Inspired brand identity
Developed a unique brand identity drawing inspiration from the name "Celesca" and its celestial connotations. Key elements included a custom logo featuring a stylized moon shape subtly forming the letter 'C', establishing a direct visual link to the theme. Clean, modern sans-serif typography was chosen for professionalism and clarity. The celestial concept was further reinforced through the strategic use of smooth, sky-like blue gradients in the colour palette, ensuring the brand felt modern, clean, professional, and memorable.
Finals
Icon
Typography
Primary Font
Semi Bold
Regular
Colours
Lead-Focused website with engaging microinteractions
Translated the new celestial branding into a clean, professional website focused squarely on lead generation. The design consistently applied the brand elements, including the sky-like gradients and typography. Since lead capture was paramount, clear Calls-to-Action (CTAs) and contact forms were strategically placed. To directly resonate with the target audience (Shopify store owners) and add a touch of relevant delight, subtle animations mimicking the Shopify "new sale" notification were implemented near CTAs, evoking the excitement associated with e-commerce success.
Results
Successfully designed and launched a complete brand identity and a lead-generating website for Celesca within the demanding one-week timeframe. The final deliverables provided Celesca with a professional, unique, and cohesive online presence tailored to attract and convert their target audience of Shopify brand owners.
