As technology evolves and barriers between disciplines blur, my cross-functional expertise in design, web development, and marketing allows me to deliver solutions that are creative and strategically effective. By bridging these fields, I ensure every element, from user experience to brand messaging, aligns to drive brands measurable results.
My journey began in design & branding, where I developed a strong creative and strategic foundation. From there, I moved into web design & development, refining the technical skills needed to bring ideas to life. Over time, I realized the critical role of marketing—because even the best designs and user experiences must ultimately drive measurable results.
By bridging design, technology, and marketing, I can ensure every element from user experience to brand messaging aligns to deliver measurable outcomes. While I don’t claim to be an expert in every one of these fields, this cross-functional perspective allows me to create solutions that are not only rooted in solid design principles, but also perform in today’s fast-evolving world.
Skills
Skill Level
Advanced
Proficient
Working Knowledge
Design & Branding
Branding & Strategy
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Logo Design, Brand Guidelines, Brand Strategy
Marketing Funnel Strategy
UI/UX
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Wireframing, Prototyping, User Research, User Testing
Tools: Figma, After Effect
Graphic Design
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Social Media & Web Asset Creation, Print Collateral, Editorial Design
Tools: Photoshop, Illustrator, InDesign
Web & Automation
Web Builders
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Webflow, WordPress, Wix, Squarespace
Front-End Development
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HTML, CSS, Basic JavaScript, React, GSAP
Automation
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Workflow Automation (Make, n8n, Zapier)
Conversational AI (Voiceflow, Botpress)
Lead Gen & Outreach
Marketing & Email Automation
AI Tools
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All Major LLMs (ChatGPT, Claude, etc.)
Midjourney (Image Generation)
Runway, Sora (Video Generation)
Elevenlabs (Voice Generation)
Cursor (AI-assisted coding)
Marketing & Growth
SEO
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Local, On-Page, Technical
Tools: Google Analytics, Search Console, Semrush etc
CRO (Conversion Rate Optimization)
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Landing Page Optimization, A/B Testing, Data & Analytics
Tools: VWO, Google Analytics, Zoho Pagesense
Email & Outreach
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Campaign Strategy, Automation Sequences
Cold Outreach, Template Design
Tools: Mailchimp, ActiveCampaign, Instantly
Content Creation
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Social Media (Short & Long Form)
Newsletter Creation
Video Editing: Premiere Pro, CapCut